Terms of Service

Last updated: 12 July 2026.

These Terms of Service set out the basis on which you may use the Local Profiles website and related services.

1. About Local Profiles

Local Profiles provides software and related services to help local businesses understand and improve their online presence.

Local Profiles is operated from 278 Holdenhurst Road, Bournemouth, BH8 8AY. You can contact us at hello@localprofiles.co.uk or 01202 399911.

Local Profiles may form part of the wider SEO Arc ecosystem of products, but these Terms apply specifically to Local Profiles.

2. Acceptance of terms

By accessing or using Local Profiles, you agree to these Terms.

If you do not agree, you should not use the website or services.

3. Eligibility and authority

You confirm that you are using Local Profiles for legitimate business purposes and that you have authority to act for any business you represent.

If you create an account or connect third-party services on behalf of a business, you confirm that you are authorised to do so.

4. User accounts

Some features may require an account.

You are responsible for keeping login details secure and for activity that occurs under your account.

Please tell us promptly if you believe your account has been accessed without authorisation.

5. Google account connections

Some features may allow you to connect a Google account.

Connecting a Google account is optional and controlled by you through Google’s consent process.

You are responsible for managing the permissions you grant and for revoking access when you no longer wish Local Profiles to use that connection.

Local Profiles does not access or store Google passwords.

6. Permitted use

You may use Local Profiles for lawful business purposes related to understanding and improving online presence.

You agree to use the service in a way that is fair, accurate and consistent with these Terms and any applicable laws.

7. Prohibited use

You must not misuse Local Profiles. In particular, you must not:

  • Attempt to gain unauthorised access to systems, accounts or data
  • Interfere with the security, availability or integrity of the service
  • Use the service to mislead customers or publish knowingly false business information
  • Use automated means to scrape or overload the service without permission
  • Use the service for unlawful, harmful or abusive purposes

8. User responsibilities

You are responsible for the information you submit and for decisions you make based on insights or recommendations shown in Local Profiles.

You should review important business information carefully before publishing updates on third-party platforms.

9. Accuracy of business information

Local Profiles may display or analyse publicly available or user-provided business information.

We aim to present information clearly, but you remain responsible for confirming that your business details are accurate and up to date where you control them.

10. Third-party services

Local Profiles may refer to or interact with third-party services such as websites, directories, hosting providers and Google services.

Those third-party services are governed by their own terms and privacy policies. Local Profiles is not responsible for third-party content, availability or policies.

11. Google services disclaimer

Google, Google Business Profile and related Google marks are trademarks of Google LLC.

Local Profiles is an independent product and is not affiliated with, endorsed by or sponsored by Google.

Features that rely on Google services depend on Google availability, policies and the permissions you grant.

12. Intellectual property

The Local Profiles website, branding, software and original content are owned by Local Profiles or its licensors.

You may not copy, modify, distribute or reuse Local Profiles materials except as allowed by these Terms or with prior written permission.

13. Service availability

We aim to keep Local Profiles available and useful, but we do not guarantee uninterrupted access.

Maintenance, updates, third-party outages or events outside our control may affect availability.

14. Changes to the service

We may improve, update, add or remove features over time.

Where a change is material, we will take reasonable steps to communicate it where practical.

15. Suspension and termination

We may suspend or terminate access where reasonably necessary to protect the service, comply with law, or address misuse or non-compliance with these Terms.

You may stop using Local Profiles at any time and may request account deletion as described in our Privacy Policy.

16. No guarantee of rankings, traffic, enquiries or sales

Local Profiles provides information, tools and guidance to help you understand and improve your online presence.

No rankings, search positions, traffic levels, enquiries, leads, sales or business outcomes are guaranteed.

Results depend on many factors outside our control, including competition, market conditions and third-party platforms.

17. Limitation of liability

Local Profiles is provided on a practical, good-faith basis.

To the fullest extent permitted by law, Local Profiles is not liable for indirect or consequential losses, loss of profits, loss of business opportunity, or losses arising from reliance on third-party platforms.

Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be limited or excluded under applicable law.

18. Governing law: England and Wales

These Terms are governed by the laws of England and Wales.

The courts of England and Wales shall have exclusive jurisdiction over disputes arising from these Terms, subject to any mandatory consumer protections that may apply.

19. Contact details

If you have questions about these Terms, contact:

  • Local Profiles
  • 278 Holdenhurst Road, Bournemouth, BH8 8AY
  • Phone: 01202 399911
  • Email: hello@localprofiles.co.uk